Case Studies
While looking at the work is fun and inspiring, hearing a bit about the backstory and results of the projects can be very useful. Browse through the links below to read a bit about a few of our most effective and successful projects.
Dixon Hughes - Marketing for Physician's ConferenceLender Sentinel - Cross Media Branding - Logo to Website
Daydream Toy - Award Winning Website - daydreamtoy.com Gordon S. Loud - Custom Website, GSLoud-Architect.com
This new to the industry start up in the financial and banking sector was heating up. The folks at Lender Sentinel had a great idea, and interest was growing fast.
Their idea started as a clip art embellished powerpoint presentation that was backed up by a big helping of enthusiasm. A great start that was gaining momentum, their big idea had a little guy image.
When they needed to speak to their potential customers who were big fish in the industry, they needed to look the part.
What we proposed was a combined branding effort that would propel them with an integrated online and offline branding effort.
We researched the industry, studied the brands and the approaches of the notables and competitors. We needed to stay conservative, as their main audience were financial and banking industry professionals, but we wanted to deliver something fresh and evocative that would grow with this company as it expands and succeeds.
The client originally wanted to go with a colonial sentry idea. We explored this and offered up two options along those lines. But we really felt it might date them, and since their product is solely digital and web-based, we didn’t want to tie them to antiquity, no matter how quaint. So we offered a third option, a light-house – shining its light. This image connotes security and strength and works well for their New England roots. The lighthouse image helped to inspire an “always watching” tagline which we felt would propel them into the future, giving them a solid, recognizable brand that helped greatly to solidify their image.
A simple one-color stationary system kept the budget down for the start-up while still presenting a professional and elegant presence. Their B to B website uses catchy phrasing and imagery to illustrate the need that their product fills. The website doesn’t spill too much detail, but just enough to entice their potential clients to give them a ring, and ask for a demo of their product. The site is professional and clean, open and informational. It is tied to a secure section that is integrated into the interface of their web-based product.