Offline - Print Work / Direct Mail / Marketing
The MacDowell Colony selected us to layout their Centennial Edition of their Newsletter. This 4-color tabloid size publication is sent to a large audience 2ce a year and provides their subscribers with a wide range of information about th Colony and their Fellows. The colorful newsletter showcases spreads highlighting Centennial festivities, Medal Day Celebrations, News from the art world at large.
This direct mail brochure is a 4 / 2 Direct Mail Bi-fold for Dixon Hughes PLLC.
We designed this set of display graphics to be as flexible as possible for EnviroSense. They needed a solution that would allow them an affordable and transportable solution for their tradeshow booth set-ups. The pieces work beautifully as a set, or only one can be used if needed. The design was also created to utilize telescoping hardware, so that they can be used at full height ( about 80 inches) or set to a height appropriate for on table use. This is the first project in a plan to revitalize their brand and give them more visibility in the marketplace.
More Than Words Re-branding project - showing Final Logo and Stationary System. The Logo created can be used in numerous formats to give the client flexibility. The 2-color approach helped to keep costs down for this non-profit, while still allowing for an impactful and professional package.
The MacDowell Colony of Peterborough New Hampshire selected us to create the MacDowell Downtown poster for their 6th season. We presented several design for them to choose from, shown here is the final chosen design. The Posters are used throughout the Peterborough area to advertise their series of community events linking Fellows from the Colony to the community at large. The 4-color 11 x 17 poster uses deep, vibrant colors printed on heavy coated cover stock for stability and longevity as the posters needed to last for the entire season, wherever they were posted.
Lender Sentinel Branding Project - showing Logo and Stationary System. This startup needed a professional brand that would allow them to present a solid pulled together image within the banking and finance industry. We delivered a one-color solution for them, to help to keep costs down for their first year of business. In addition to the offline pieces their branding project also included a website and promotional work. Read more about this project in a short case study.
Alpaca's Finest a start up company run by a very familiar family in the textile industry. They came to us to help them redefine a former brand and reinvent it. It emerged as Alpaca's Finest, an earth friendly, renewable performance fiber and textile firm. The project included logo design, packaging design, business cards and trade show graphics. The completion of the project at an accelerated timeframe allowed them to successfully deliver their first line of items to LL Bean for a fall test, and announce their line at a National Trade Show in Summer of 2008.
This pocket folder and insert package was created for Insight Technology's human resource department. We created an entire brand for the department to help them impress and attract top-notch candidates to their ever-growing staff. This piece is the heart of the package, A pocket folder with waterfall inserts. the 4-color folder and inserts explain the basics of their company, location, corporate culture, in overview, and includes a "Dream Job" insert that touches on the extra special bennies that they offer. We provided consultation on a whole marketing campaign to refresh their image in the job-seeking spectrum - including Help wanted ad campaigns, Job Fair display graphics, Posters, and radio ads. We delivered not only the design and layout but also the copy writing, and overall marketing campaign for this project.
This is the first of two sets of Trade Show Graphics for Insight Technology. We developed a tagline for their HR deapartment to use as a consistent pull - "Envision yourself at Insight™ is now trademarked and used in all their Human Resource collateral. These graphics were created as window shade banner stands, to be used either in tandem or individually depending on the size of the booth and their needs.
Shown here, just two of the numerous ads that we created for Insight Technology's Human resource department recruitment efforts. Finding qualified candidates became very difficult for them as they were suffering from market saturation and the use of tired old-fashioned recruitment techniques. By presenting a number of different themes, in this case "Reduce your Commute" the client was able to position their advertisements properly and attract new prospective's that hadn't considered Insight as an option previously. This campaign worked particularly well as we timed it with the huge increases in gasoline prices that we had in the summer of 2008.
Shown here are two seasons of Medal Day Menu Cards / Bookmarks for The MacDowell Colony. These cards are placed into the hugely popular lunch baskets to provide the attendee with a list of the goodies they would be eating, and also acts as a keepsake. We created unique designs for the 2006 and 2007 Medal Day Celebrations. The 2007 version was meant to be a special momento for the Centennial. To stand it out from previous years we designed it to have a diecut highlighting the Centennial 100 logo. Both seasons of menu cards were printed on gloss coated heavy cover stock, in 4-color process.
Dixon Hughes PLLC a large accounting and consulting firm in the South East, selected us to create the marketing and direct mail campaign to promote their annual physicans conference in 2008. Shown here is the first of the mail pieces, a tri-fold "save the date" mailer and a reminder postcard. We conceptulized serveral themes for the conference, based on their audience and conference content - "Prescription for Profilibity" was chosen and led this piece and the subsequent promotional materials, conference signage, client gifts and companion website graphics. The campaign in total consisted of conceptual work to establish the theme of the conference, 3 direct mail pieces, Conference materials such as speaker bios, session summaries, agenda documents, interactive pdfs, website graphics, and high-end gifts for the attendees. Our approach and thorough branded campaign netted the firm a 65% increase in conference attendance - well exceeding their goal of a 10% increase.
Offical Invitation Mailer, the second piece in the series for the 2008 Dixon Hughes PLLC Annual Physicians Conference.
Examples of the conference materials for the 2008 Dixon Hughes PLLC Annual Physicians Conference.
Dixon Hughes PLLC a large accounting and consulting firm in the South East, selected us to create the marketing and direct mail campaign to promote their annual construction conference in 2008. Shown here is the first of the mail pieces, a tri-fold "save the date" mailer and a reminder postcard. We conceptulized serveral themes for the conference, based on their audience and conference content. The campaign in total consisted of conceptual work to establish the theme of the conference and 3 direct mail pieces.
Offical Invitation Mailer, the second piece in the series for the Dixon Hughes PLLC Annual Construction Conference.
This unique Direct Mail Marketing piece targeted architectural firms and contractors within the construction and building market. Newforma's goal was to increase awareness and promote a software package targeted to these groups that would improve effeciencies within their industries. Shown here is the first of a series of innovative mailers. This piece was sent rolled within a tube and included a separate response mechanism paper-clipped to the "blueprint". We affixed " Blue Prints Enclosed" stickers to the tubes and sent the pieces out to a small but very receptive list.
Shown here a personal letter followup to the first blueprint mailer. The campaign targeted architectural firms and contractors withing the construction and building market.
Shown here Defend Yourself logo and stationary system. This non-profit organization in the Maryland / D.C. area selected us to create their brand - the complete campaign includes a dynamic website as well as an e-newsletter template, t-shirt design and other miscellaneous collateral. They operate on a limited budget but needed a strong and professional brand that is recognizeable and thorough. The logo artwrok itself is based on the principals own philosophy. The heart, head, and hand are all intregal and interconnected pieces of the self-defense classes that they provide and this new brand was driven by that philosophy. You can visit their website by clicking here.
Process Matters logo and stationary system. This consulting organization in the Maryland / D.C. area selected us to create their brand - the complete campaign includes a dynamic website as well.
Shown here, AF Studios branded stationary and direct mail postcard design.
Shown here, a brochure designed for a Timberland community service projects. This piece was used as an agenda and overview for the participants of the project. Printed digitally in a small run, the piece was extremely impactful. We chose the photos from a selection provided by a contract photographer, and hand edited them to create a diffuse hand-colored effect, and blended them with tpopgraphy to highlight the sections of the brochure. This work is Copyright Timberland.
This eco-friendly tag was created for a Timberland commnuity event. The tag was tied to a boot-shaped cookies as part of a give-away at this Share Our Strength event to help end hunger in the United States. The two color tag was printed on recylcled, unbleached material and printed with soy-based inks. This work is Copyright Timberland.
Shown here are two examples of our work for Timberland's PRO division. On the left a magazine ad for the PRO series footwear. On the Right a poster used as POP - promoting a t-shirt give-away. This work is Copyright Timberland
The footprint we all leave is becoming more and more important in many ways. This t-shirt design was based on this philosophy and was used for one of Timberland's "Serve-a-palooza" Events. The two-color front and two-color back silscreen design used Timberland's signature orange with black and white to pop on the earth brown organic cotton t-shirt. This work is Copyright Timberland
Magazine advertisement for Timberland, announcing product availability at Foleys. This work is Copyright Timberland
Shown here, a selection of packaging and tags that we have designed for Timberland's Pro Line. This work is Copyright Timberland
This brochure for Tackle Marketing consisted of an outer pcoket folder and 6 inserts printed in 2 color. Each insert focuses on an indivdual aspect of the services offered. We provided copywriting as well as design, illustration, and layout.
This digitally printed multi-page brochure utlized an innovative cut corner to reveal a hot red flood on an inner page - the shape was echoed in a custom cut stationary piece that was used to craft a personalized letter to each of the recipients of the brochure.
Shown here - various white-papers and sales sheets for "Easy as Pie", a web-based content management system.
Our client gift package from 2006 won accolades from the portfolios.com awards, as well as oohs and aaah's from our truly wonderful client recipients.
Shown here - Sales Kit and Matching tri-fold brochure for the University of New Hampshire Conferences and Catering division. In addition to these printed pieces we also desgined and developed their website.
And now for something completely different... This digipac package for Dreamchild is a full color 8-panel extravaganza of dark intense imagery to match their equally dark and theatrical original music. In addition to the design and layout we contributed some of our own photography. We also created tehir logo and their website. We included this layout because we feel not only is it a beautiful example of design and typography, but it truly shows our diversity and our ability to design - for our clients, to deliver work that exceeds their expectations and echoes their brand.
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